For airlines, the increasing complexity in their operations and the frustrations as well as changing behaviour of their customers are calling for a need for new generation of revenue management systems.
Articles in ‘Opinion’
By Nawal Taneja
This issue of Airline Leader is devoted to disruption, which incorporates digital transformation – a topic of which I have already covered in many aspects in the last four issues – the why, the what, and the how parts of transformation. While I have written about this topic from a relatively conceptual perspective, let me turn to some pragmatic challenges and opportunities.
I am surprised at the extent and diversity of feedback received on the contents of my last three columns in Airline Leader relating to the need for, and potential areas of, transformation within the global airline industry. Questions raised vary, but relate less to the development of digital strategies and more to their implementation and execution, particularly with respect to the resources needed.
Digitising the Airline Business: why and how, presented in the last issue of Airline Leader, raised some questions about the “how” part of my commentary.
My column in the last issue of Airline Leader, “Accelerating Transformation, Innovation or Disruption: to create more value in the air travel space”, led to some questions from leaderships at a few airlines starting with: Does the transformation discussed in that column now need to move to the digitisation level? If yes, why and how?
The word disruption, while not a new concept, seems to have become the business word of the past couple of years.
by Nawal Taneja
The airline marketplace relating to distribution has been changing rapidly in the past five years due primarily to the following reasons.
By Nawal Taneja
I feel it is time to weigh in on the discussion regarding the role and impact of the three relatively new full service airlines based in the Gulf – Emirates Airline, Etihad Airways and Qatar Airways – and the older Turkish Airlines: the so called ‘super connectors’. A few incumbent airlines, initially those based in Europe and more recently a few based in North America (first in Canada and then in the US), have voiced strong opinions about unfair competition, particularly relating to the rapid expansion of the three Gulf-based carriers.
From a higher level perspective the ongoing challenge faced by airlines is how to reduce operating costs and increase revenue while improving the customer’s experience and brand loyalty.